The magazine is available in only in Russian. So here is a tiny snippet from the original English to give you an idea of the interview:
Rock Oracle: Do you ever think that a band has to stay on top of all modern media- and internet-trends and tendencies just not to lose popularity and to stay in sight? Otherwise it’s very easy to get forgotten too quickly. I mean social media accounts and interaction on Last.FM, Myspace, Twitter, Facebook and so on. What do you think about this issue in general?
Lee Bulig: Most bands are eventually forgotten, it’s just nobody remembers they forgot them, so it’s a moot point…. But seriously, most people seem to think the internet has come along and it should be compared to the invention of vinyl recordings, television, or going back further and in a larger sense, the printing press. The internet has had exactly the opposite effect. The printing press could have opened the world to the dissemination of new and interesting ideas, yet the bible still holds the title as the world’s most printed book. Similarly, vinyl records should have opened the world’s ears to new sounds, but instead, it meant the whole world was listening to the same handful of artists. Once upon a time, the whole village would crack open the wine and get merry with the local fiddle player, and every village had a different fiddle player with a different take on fiddling, and everything was cool. Once mass produced recordings happened, your local fiddler seemed a little less cool and was relegated to fiddling himself in his bedroom. Rather than promote varied or individual points of view, mass media helped kill them. The internet has had the opposite effect. Any fool can start a facebook or whatever for his band, and they do. This is cool in that now we have a million facebooks for a million bands and you can find whatever flavour music will diddle your skittle. This might be bad news for the handful of musicians and other artists that have enjoyed a monopoly on the people’s minds for the past x amount of time, but for something like Shiv-r, it is great. Rather than thinking of all this social networking as some kind of competition for friends’, ‘likes’, ‘followers’, ‘views’ etc., which is the attitude that killed myspace, I think we should be thankful that the internet has allowed us to hear, read or see something we might have otherwise never seen.